Parachute for Crate&Barrel: An Exclusive Interview with Ariel Kaye

You know all those gorgeous, make-you-wanna-jump-in-now beds you’ve seen all over Instagram the past few years? The ones layered with bedding so luxurious, it looks too good to be true?

Chances are that bedding came from Parachute, the home lifestyle brand known for its laid-back California vibe—and the latest brand we’re teaming up with.

We’ve always been big fans of Parachute’s luxe-casual approach to bedding and bath, and we’re so excited to introduce our first collaboration together.

The collection includes bedding and bath essentials in an exclusive color palette of soothing blues, inspired by misty Venice Beach mornings and hot poolside afternoons. You’ll also find a wide selection of Parachute’s most-loved must-haves.

Turns out the partnership wasn’t just a dream for us. Parachute’s founder, Ariel Kaye, says she’s been a loyal Crate&Barrel customer since she furnished her very first apartment. “It was such a memorable milestone,” she says.

We sat down with Ariel in an exclusive interview to chat about bedding, design and our debut collection.

C&B: How would you describe your personal style? Home and fashion, what do you gravitate toward?
ARIEL: My personal style is similar to the Parachute aesthetic. I gravitate toward neutral colors, and I love mixing fabrics and textures to add depth and dimension at home and with what I wear. I’m influenced by Southern California’s natural landscapes, especially the color palette of the coast and the desert.

At home, I look for small ways to make a big impact. My design focus is centered around creating a purposeful personal space. As for my closet, my personal style is all about comfort. Breezy dresses, soft denim paired with a leather jacket, and fitted jumpsuits make me feel confident.

C&B: Talk about our exclusive Parachute color palette. How do these shades of blue make you feel?
ARIEL: I’m a beach gal. I grew up near the beach in Southern California and now spend many mornings playing in the sand with my daughter, Lou. Our teams worked closely to develop Ocean, Pool, Marine and Mist as our exclusive colors. These shades of blue remind me of the waves, illuminated by the early morning sunshine. They’re tranquil and beautiful and can be used as a statement or accent color—perfect for creating an oasis.

C&B: As a design enthusiast and entrepreneur, you’ve turned your quest for impeccable bedding into a modern lifestyle brand. How has your perspective changed as your business and family grow?
ARIEL: Launching Parachute and becoming a mother have each been completely transformative experiences. When starting Parachute, I wanted to create a new type of brand that focused on quality and aesthetics and would improve the way people interact with products they use every day. Seven years later, our assortment just keeps growing.

As a mom, my heart has expanded in ways I didn’t know possible. I’ve learned to love completely and fearlessly.

Both my children and my team at Parachute consistently inspire me to work harder, be more efficient and be present. As a founder and mom, I’m always learning and growing. That is the best part of all.

Ready for a dream? Shop the entire collection of Parachute for Crate&Barrel.